The furniture shop is located at a lifely and dynamic area, famous for its nightlife in Hong Kong CBD area.
Light Box Display
Window display especially at nighttime is the main focus of the design. The shop is located at the corner of 2 crossroads leading from the Mid-levels District where target clientele lives. A light box window display is created strategically at the frontage to attract people’s attention. Window and shop displays are kept very transparent to allow communication from window shoppers to the different layers of displays within the shop. The same treatment is enforced at nigh-time creating a lightbox effect till midnight when neighbouring shops are closed.
Off-White Museum / Gallery
An off white background is designed for the interior to outstand the simple line works for the contemporary Chinese furniture as the shop is conceived as a Museum / Gallery with neutral background.